CURATED · OPEN · FREE

Cooper Hewitt

A bold, institutional design museum site that uses heavy typography and immersive imagery to present exhibitions and programs.

museumdesign

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Visit: https://www.cooperhewitt.org

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Identity DNA

museumdesigncultureeducationexhibition

A prestigious design museum acting as a cultural anchor, using bold typography and immersive photography to showcase design excellence.

Color

#FF5700Accent

#FFFFFFInk

#000000BG

#797B79Muted

rgba(255,255,255,0.5)Line

High-contrast institutional palette with a signature vibrant orange accent.

Typography

grotesque-sans

display40px · 500
body18px · 400

All primary text is uppercase. · Tight line-heights are used for headlines.

Spacing

4px

8px

16px

24px

32px

48px

64px

96px

Generous padding and margins within a rigid grid system.

Surfaces

sm · 0px

md · 0px

lg · 0px

pill · 999px

1px solid rgba(255,255,255,0.5)

rgb(255, 255, 255) 5px 0px 0px 0px · rgb(255, 255, 255) -5px 0px 0px 0px

Layout

1280container

12columns

24pxgutter

768 / 1024breakpoints

Full-width photographic hero sections followed by multi-column grids.

Motion & Interaction

150msmicro

200mssmall

400msmedium

ease-in-outeasing

Color and border-color transitions on hover. · Simple carousel sliding animations.

Color transitions on text links and borders. · Standard pointer cursor for interactive elements.

Components

button Bold uppercase text links, some with white text on colored backgrounds (purple, blue).
card Full-bleed photographic blocks with large, white-background text labels.
chip Small circular carousel indicators (orange/grey).
input Minimal search bar with text and icon.
hero Full-width cinematic image with a large, uppercase, white-background headline overlay.

Voice & Don'ts

Tone Institutional, authoritative, yet accessible and engaging.
Headlines Bold, uppercase, sans-serif, often displayed over photographic backgrounds.
CTAs Direct and action-oriented, frequently using orange for emphasis.

Don't use lowercase for primary navigation — the screenshot shows all-caps, bold text for menu items.
Don't use a complex gradient background — the screenshot shows a solid black background for the header.
Don't use a wide, open layout without heavy imagery — the screenshot shows full-width photographic heroes and tight grids.
Don't use thin, delicate typography — the screenshot shows a heavy, bold grotesque-sans font for display text.
Don't avoid white-background text overlays — the screenshot shows headlines placed directly over busy photos on white rectangles.
Don't use a muted, monochrome-only palette — the screenshot shows a high-contrast black and white scheme with a vibrant orange accent.
Avoid: Cursive fonts
Avoid: Muted or pastel color palettes
Avoid: Low-contrast text

Inside the pack — real screenshots

Cooper Hewitt — 桌面滚动分段（90% viewport 步进，作为视觉证据） — 桌面滚动分段（90% viewport 步进，作为视觉证据）

Captured from the live site · real computed styles

System prompt

Design a robust museum and cultural institution website with a strong editorial focus. The identity is bold, institutional, and authoritative, featuring a black-and-white core palette with a signature orange accent. Typography consists of bold, uppercase grotesque-sans categories for both display and body text, creating a high-impact visual hierarchy. Critical constraints: maintain all primary text in uppercase, use full-width immersive photographic heroes with white-background text overlays for maximum readability, and ensure a rigid grid-based layout that balances large imagery with clear navigation. The aesthetic should be sophisticated yet accessible, reflecting a world-class design museum.

Bring this taste to your agent

Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.

OpenDesign skill ↗ · This pack for agents ↗

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