CURATED · OPEN · FREE

SFMOMA

Bold, photography-led editorial design for a world-class modern art museum.

museumart
SFMOMA screenshot
↓ Download design system (41 MB)Open in OpenDesign

Visit: https://www.sfmoma.org

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01

Identity DNA

MuseumArtInstitutionGalleryExhibition

A modern art gallery's digital foyer, prioritizing large-scale photography and bold typography to evoke a physical gallery experience.

02

Color

#FF483BAccent
#2D3033Ink
#FFFFFFBG
#F7F7F7BG soft
#636666Muted
rgba(45, 48, 51, 1.0)Line

A restrained, high-contrast palette using a stark white base and deep charcoal ink, with a singular, vibrant red accent reserved strictly for interactive and membership elements.

03

Typography

geometric-sans · humanist-sans

Headings use a display sans-serif with heavy weights and tight leading. · Body text uses a highly legible humanist sans-serif. · Labels and tags are consistently uppercase and tracked out.

04

Spacing

4px
8px
12px
16px
24px
32px
48px
64px
120px

Generous vertical spacing, with large 120px top padding for major content blocks to create a sense of openness and physical gallery space.

05

Surfaces

sm · 0px
md · 0px
lg · 0px
pill · 999px

1px solid rgba(45, 48, 51, 1.0)

rgba(68, 73, 76, 0.2) 0px 3px 15px 0px

06

Layout

1280container
12columns
24pxgutter
768 / 1024breakpoints

A single-column, full-width layout for primary content, utilizing massive imagery that spans the entire viewport width.

07

Motion & Interaction

200msmicro
400mssmall
800msmedium
cubic-bezier(0.25, 0.1, 0.25, 1)easing

Smooth transitions on transform and box-shadow for interactive elements (0.4s). · General 0.2s transitions for state changes.

Color shifts or subtle transforms on interactive elements, indicated by pointer cursors. · Immediate response with standard link behavior.

08

Components

09

Voice & Don'ts

10

Inside the pack — real screenshots

Captured from the live site · real computed styles

11

System prompt

This design system is for a world-class modern art museum website, positioning itself as a premium, photography-driven editorial experience. Key colors are a stark white (#FFFFFF) base, deep charcoal ink (#2D3033), and a vibrant red (#FF483B) accent for interactive elements. Typography relies on bold geometric-sans for display and humanist-sans for body text. Critical donts: never use rounded corners or soft borders, avoid cluttering the layout with dense text, and do not apply the red accent color broadly—it is strictly for navigation and calls to action. The layout prioritizes massive imagery and generous whitespace to evoke the physical space of a gallery.

Bring this taste to your agent

Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.

OpenDesign skill ↗ · This pack for agents ↗

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